Last week, members of the Babyscripts team attended the Redox Connect customer conference, where they got to meet with other digital health, monitoring device, and diagnostic companies who use Redox to facilitate EMR integrations. They had several fascinating sessions and great conversations with Redox’s product and strategy teams about the future of integration.
 
John Dobson, Product Manager for Patient Engagement and Digital Front Door at Babyscripts, shared his expertise on integration and the Babyscripts model at the conference, and gives his takeaways below:

"Patient" is not a third-person term.

A wonderful keynote speech from "e-patient Dave" deBronkart, a survivor of a rare and terminal cancer, emphasized the importance of patient engagement. DeBronkart turned to an online forum and found the medical treatment that saved his life, and now educates patients to talk with one another, know their own health data, and make health care better. His message was simple but powerful: "the word 'patient' is not  a 3rd person term. We are all patients, and it’s important to keep that connection in mind when considering what we do or don’t do for our users.

A movement toward self-service integration.

The industry is seeing wider adoption of FHIR (Fast Healthcare Interoperability Resources), an international standard for facilitating interoperability between different systems. FHIR describes data formats for clinical and administrative healthcare data known as "resources," as well as methods for exchanging electronic data through modern web-based application programming interfaces (APIs). The increased adoption of these resources, including new info blocking regulations that came into effect on Oct 6 mandating better access to patient data, is going to force the industry towards more self-service integration models. These models won’t require as many resources on the customer side to implement. Redox is also implementing a wide suite of tools to lower the barrier to entry for designing integration workflows. 

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More support is needed to fast track integration.

Many companies struggle with integration, and much of that struggle comes down to getting key decision-makers on board. We heard from a wide majority of the Redox customers in attendance that they really struggled to communicate internally the need for robust EMR integrations. There are tons of data out there that EMR integration should be a core component of every product, not a side project. However, many product and implementation staff stated that they had trouble getting their peers on board. I was really proud of Babyscripts during this conversation, as we are already an integration-first company, and include the topic of integration in most, if not all, of our sales. Babyscripts is truly leading the pack in this!

Redox is very supportive of streamlining the integration process and bringing together stakeholders in the space. They list all of the Healthcare Organizations (HCOs) they have a connection with on their website, encouraging customers to use this resource to make connections with HCOs, and are happy to help facilitate any conversations if needed.

[Read more: Babyscripts Integration FAQ]

[Integration is Key to Digital Health -- Why is it Lagging?]

 

 

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